Ads bring the click.
Your system brings the sale.

Start near ₹500 a day. Below roughly ₹15,000 a month, Meta cannot gather enough conversion signals to exit the learning phase, so the algorithm never gets good, and you conclude that ads do not work, when what actually happened is that you never gave it enough data.

A workable split for an Indian service business is 40–50% of spend on Meta for discovery, 25–30% on Google for people already searching, and 15–25% on Shorts and WhatsApp follow-up. Move budget behind whatever converts rather than spreading it evenly.

That is ad spend, which goes to Meta and Google directly. Our fee for running it is separate and scoped to your business, and we quote it once we have actually seen the account, which for most people means after the Leak Check.

Indian agencies typically charge ₹15,000 to ₹1,50,000 a month in management fees for a service business, separate from ad spend. The range is wide because "agency" covers everything from one freelancer running your ads to a team rebuilding your entire acquisition system.

At The Growth Board the only price we publish is the Customer Leak Check at ₹499, because that is a fixed piece of work. Ads management and lead systems are scoped per business, because we do not publish a number we would have to change the moment we saw your account.

What we will not do is quote before we understand the business. A number given before the diagnosis is a guess with a decimal point on it.

The Customer Leak Check is a paid, live diagnostic for service businesses that are already earning. We tear down everything between a stranger finding you and paying you: your website, landing pages, Google and social presence, ads, enquiry handling and post-sale follow-up. Then we walk you through every leak we found on Zoom and hand you a written scorecard and action plan.

It costs ₹499 and we only take fourteen a week, because the teardown is done by hand before the call rather than during it. You also get the session recording, a done-for-you fix kit of reply scripts and follow-ups, an AI starter pack and a win-back kit.

If you tell us it was not worth it, you get your money back, no explanation needed. It is not a sales pitch in disguise. The action plan is yours whether or not anything else happens.

Because a free audit is usually a sales call with a slide deck attached. The ₹499 buys real preparation. We go through your site, your ads, your Google presence and your enquiry handling before we meet you, which is several hours of work.

A free audit has to be cheap to produce, so it stays generic. A paid one has to be worth the money, so it gets specific. That is the whole difference.

₹499 is also low enough not to be a real decision. It is there to filter for people who are serious, not to make money.

Google, if people are already searching for what you sell. Meta, if they are not. Google catches demand that exists; Meta creates it. For most Indian service businesses, and especially clinics, salons, repair services and anything with an obvious search term, Google produces the first enquiries faster, sometimes inside the first fortnight. Whether those enquiries are worth what they cost takes a good deal longer to know.

Meta usually needs a testing window before it settles, and it is where the money goes once you have exhausted the people already looking for you. Coaches, consultants and anything where the buyer does not yet know your category generally start on Meta.

Most businesses eventually run both. Almost nobody should start with both at once, because you will not be able to tell which one is working.

Because the leak is almost never in the ad. In most businesses we look at, the ad is doing its job and the loss happens after the click: a landing page answering a different question, an enquiry form nobody checks, or a WhatsApp message replied to six hours later, by which point the person has booked elsewhere.

Response time is the single highest-leverage variable in Indian service businesses, and it costs nothing to fix. An enquiry answered within five minutes converts far better than the same enquiry answered next morning.

This is exactly what the Customer Leak Check is for. Spending more on ads before fixing it just pushes budget through the leak faster.

Either. "Done for you" means we build and run everything end to end. "Done with you" means we set it up alongside you, and your team keeps control of the day-to-day.

Which one is right depends on whether you have someone in-house with actual time, not on your budget. A founder doing this at 11pm between clients is usually better served by done-for-you, even though it costs more.

You keep ownership of the ad accounts either way. If we stop working together you keep the accounts, the data and the history. We have seen too many founders locked out of their own advertising to do it any other way.

Google ads can produce the first enquiries quickly, sometimes inside the first fortnight, because they catch demand that already exists. Meta usually needs a 2 to 4 week testing window before the algorithm settles. Lead system fixes like follow-up speed, qualification and sequences often show within days, because they act on enquiries you are already getting.

The honest version: the first real signal usually arrives between week 2 and week 6, and the trend is only readable at around week 12. Anyone promising results in a fortnight is describing luck, not a plan.

Results vary by business, market and budget. We do not guarantee outcomes, and you should be careful with anyone who does.