Free download · Updated July 2026

The 2026 Paid Ads Checklist for service businesses.

Ads bring the click. Your system brings the sale. This checklist covers both, in plain language, built for Indian service founders running the whole thing themselves.

  • What a realistic monthly ad budget looks like in India, and why below ₹15,000 a month Meta cannot learn
  • How to split spend between Meta, Google, Shorts and WhatsApp
  • The creative format winning in 2026, and how to shoot it on a phone
  • What to fix before you spend a rupee more

Prefer WhatsApp?

Message us and we’ll send the checklist straight back. No form, no email address.

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What’s inside

Four sections, no filler.

  1. Strategy

    who buys, which channels, one number that matters, budget with intent

  2. Assets

    creative that stops the scroll in 2026

  3. Campaigns

    structure, testing and what to stop doing

  4. Follow-up

    the part that decides whether the spend paid off

Honest note

Why we give this away.

Because most of the founders who read it will run their own ads, and that is fine. The checklist is genuinely everything we would tell you in the first hour of a paid engagement: budgets, channel split, creative format, and the follow-up work that decides whether any of it paid off.

The ones who read it and realise they do not want to do this themselves know where to find us. That is the whole strategy.

You get the checklist and nothing else. No sequence, no daily emails, no call from a salesperson. If you want to talk you have to start it.

Everything in the checklist, plus new playbooks weekly, is also free in our WhatsApp community. See what’s in it.

If you'd rather not DIY

We can just run it for you.

Meta and Google advertising, done with you or done for you, with the follow-up system built so the spend actually converts.

Or join the free WhatsApp community for Indian founders, where new playbooks get posted every week.