How we work

Three steps, and you can stop after any of them.

Most agency relationships start with a proposal and a leap of faith. This one starts with a ₹499 diagnosis, so that by the time anyone asks you for real money you already know exactly what is wrong and what it will take to fix. If you would rather ask a question before spending anything, WhatsApp is open and free.

01

The Customer Leak Check

₹499 · timing agreed on a call

A full teardown of everything between a stranger finding you and paying you: website, landing pages, Google and social presence, ads, enquiry handling and post-sale follow-up. The work is done before we meet, so the call is spent on findings rather than on you explaining your business to us. You get a live walkthrough of every leak, a written scorecard stage by stage, and a prioritised action plan that is yours to keep.

What we do

  • The full teardown, before the call
  • A live Zoom walkthrough of every leak we found
  • A written Customer Leak Scorecard, stage by stage
  • A prioritised action plan, the recording, and the fix kits
  • Refund the ₹499 if you say it was not worth it, approved on the call

What you do

  • Send your website and social handles
  • Give view access to ad accounts, if you run ads
  • Show up for the call. That is the whole list
02

The build

Weeks 1–4 typically

Only if you ask us to do the work. We scope it against the scorecard and quote a flat fee, not a percentage of your ad spend. Then we build in the order the scorecard prioritised, which usually means fixing the leaks before switching on the ads. More traffic into a leaking funnel is not a strategy, it is a faster outflow.

What we do

  • Set up ad accounts in your name, never ours
  • Build the landing page and lead capture
  • Wire up conversion tracking that reports enquiries, not clicks
  • Set up automated WhatsApp and email follow-up
  • Produce the first round of creative

What you do

  • Approve creative and copy, one person and not a committee
  • Give access to whatever already exists
  • Make sure whoever answers enquiries is ready to answer them faster
03

Running it

Ongoing · reviewed monthly

Campaigns run against one number that matters to your business, and budget moves behind whatever converts. Your monthly read is in enquiries and cost per enquiry, not reach. No long minimum, and thirty days' written notice either way. If you leave, you keep the ad accounts, the conversion history, the audiences and the creative.

What we do

  • Run and optimise, moving budget behind what converts
  • Test creative continuously, because in 2026 the ad is the targeting
  • Maintain negatives so you stop paying for the wrong clicks
  • Report against the one number, every month
  • Tell you early if it is not working, rather than running it out quietly

What you do

  • Keep answering enquiries fast, still the biggest single lever
  • Tell us when a lead was rubbish, and why
  • Twenty minutes a week. Founders who give nothing get less back

The floor

Four things we will never do.

  1. 01

    Charge a percentage of your ad spend

    Our fee is flat. It does not rise when your budget does, so we have no reason to tell you to spend more than the business can justify.

  2. 02

    Hold your ad account hostage

    Accounts are in your name from day one. There is no handover fee, because there is nothing to hand over.

  3. 03

    Promise you a revenue number

    Outcomes depend on your market, pricing, budget and follow-up speed. Anyone guaranteeing revenue is redefining what counts as a lead.

  4. 04

    Report reach as if it were a result

    Impressions and engagement are not outcomes. If the reporting cannot be converted into enquiries and cost per enquiry, it is decoration.

Timing

What the first ninety days look like.

Typical timeline of working with The Growth Board over the first ninety days
WhenWhat is happeningWhat it costs
Before the buildCustomer Leak Check: teardown, live walkthrough, written plan. Timing agreed with you on a call once you book₹499
Weeks 1–4The build, if you want us to do itScoped, flat fee
Weeks 2–6First enquiries arriving and being measuredAd spend, paid direct
Weeks 9–13Enough data to judge cost per enquiry honestlyNothing extra

This is a typical shape, not a commitment. Businesses with nothing built yet take longer; businesses already running ads sometimes see movement in week two. Ad spend always goes to Meta and Google directly from your own account.

Step one

₹499, and you keep the plan either way.

If you would rather ask something first, message us. Tell us what you sell, roughly what you are spending, and what is not working, and you will get a straight answer including whether the Leak Check is worth it for a business like yours.

Or join the free WhatsApp community for Indian founders, where new playbooks get posted every week.