We run paid acquisition and build the systems that catch what it produces. One diagnostic with a published price, three delivery services scoped per business.
Businesses already getting enquiries and losing them to slow or inconsistent follow-up.
Ad spend is separate and always goes to Meta and Google directly from your own account. We never bill you for media and take no commission on it.
Start here
Customer Leak Check
Service businesses already making money, who suspect enquiries are leaking somewhere but cannot name where.
₹499₹4,999one-time
The Customer Leak Check is a paid, live diagnostic for service businesses that are already earning. We tear down everything between a stranger finding you and paying you: your website, landing pages, Google and social presence, ads, enquiry handling and post-sale follow-up. Then we walk you through every leak we found on Zoom and hand you a written scorecard and action plan.
Only 14 slots a week
Full teardown done before the call, not during it
Live Zoom walkthrough of every leak we found
Written Customer Leak Scorecard, stage by stage
Prioritised action plan, yours to keep either way
Session recording, fix kit, AI starter pack and win-back kit
What happens next: Pay ₹499 to reserve a slot. We audit your business before we meet, then walk you through it live. If you tell us it was not worth it, you get your money back, no explanation needed.
Businesses that need people who have never heard of them to start enquiring.
Scoped per businessad spend separate
Meta advertising on Facebook and Instagram, with AI-built creative, audience targeting and continuous testing, run against one number that matters to your business rather than reach or engagement.
Done with you, or done for you
Creative built and tested continuously, because in 2026 the ad is the targeting
Short vertical video first, because that is what wins now
One goal per campaign, no vanity metrics in the reporting
Budget moved behind whatever actually converts
You keep ownership of the ad account either way
What happens next: Start with the ₹499 Customer Leak Check. It tells you whether paid ads are your bottleneck at all, and often they are not, in which case spending more just pushes budget through the leak faster.
Businesses whose customers are already searching, and who are not showing up when they do.
Scoped per businessad spend separate
Google advertising across Search, Performance Max and YouTube, set up and optimised to catch demand that already exists, so enquiries arrive from people actively looking for what you sell.
Done with you, or done for you
Search campaigns aimed at buying intent, not browsing
Performance Max and YouTube where they earn their place
Negative keywords maintained, so you stop paying for the wrong clicks
Conversion tracking that reports enquiries, not clicks
You keep ownership of the ad account either way
What happens next: Google usually produces enquiries faster than Meta because it catches existing demand. Whether that holds for your business is what the Leak Check answers. If you just want to ask whether Google is the right place to start, message us and we will tell you.
Businesses already getting enquiries and losing them to slow or inconsistent follow-up.
Scoped per businessone-time build
A lead generation system is everything that happens after the click: landing page, lead capture, AI qualification, and automated WhatsApp and email follow-up, built so every enquiry gets worked the moment it lands instead of waiting for someone to notice it.
Done with you, or done for you
Landing pages built to convert one specific audience
AI qualification so you spend time on the enquiries worth your time
Automated WhatsApp and email follow-up sequences
Every enquiry worked within minutes, not hours
Handover documentation so the system survives without us
What happens next: This is usually the highest-return work we do, and the least glamorous. Start with the Leak Check if you want the problem proven before you spend, or message us on WhatsApp if you would rather ask something first.
Not sure which of these you need, or whether the problem is the advertising at all? Start with the ₹499 Customer Leak Check.
Also in the toolkit
The rest of what goes into a project.
These are not sold as separate retainers. They go into the work when the diagnosis says they will move the number, and they get left out when it says they will not.
Social media management
The organic side that makes the paid side cheaper. Planned, scheduled and posted, so the profile a paid click lands on does not look abandoned.
Content planning
A month decided in advance against what the business actually needs to sell, rather than posting whatever there was time for on Friday evening.
Video for Reels, Shorts and YouTube
Scripted, shot and edited short vertical video. It is the format carrying both organic reach and paid performance right now, and it is where most Indian service businesses are thinnest.
WhatsApp automation
Instant first reply, qualification, reminders and follow-up sequences, so an enquiry that arrives at 11pm is answered at 11pm rather than at noon the next day.
If you already have someone doing any of this, we would rather work alongside them than replace them. The Leak Check will tell you whether it is worth changing anything at all.
Boundaries
What we don’t do.
Guarantee results.Outcomes depend on your market, your budget, your pricing and how fast you follow up. Anyone guaranteeing revenue is redefining what counts as a lead.
Hold your accounts.Everything is built in your Meta Business Manager and your Google Ads account. Handing them back costs you nothing and takes an afternoon.
Take a cut of media spend.Our fee is our fee. It does not go up when your budget does, so we have no reason to tell you to spend more.
Sell you ads you don’t need.If the diagnosis says your problem is follow-up rather than traffic, we will say that, even though the ads retainer pays better.
Claim affiliation.The Growth Board is independent. We are not partnered with, endorsed by, or officially connected to Meta or Google.
Money questions
What this costs.
What budget do I need to start running ads in India?
Start near ₹500 a day. Below roughly ₹15,000 a month, Meta cannot gather enough conversion signals to exit the learning phase, so the algorithm never gets good, and you conclude that ads do not work, when what actually happened is that you never gave it enough data.
A workable split for an Indian service business is 40–50% of spend on Meta for discovery, 25–30% on Google for people already searching, and 15–25% on Shorts and WhatsApp follow-up. Move budget behind whatever converts rather than spreading it evenly.
That is ad spend, which goes to Meta and Google directly. Our fee for running it is separate and scoped to your business, and we quote it once we have actually seen the account, which for most people means after the Leak Check.
How much does a digital marketing agency cost in India?
Indian agencies typically charge ₹15,000 to ₹1,50,000 a month in management fees for a service business, separate from ad spend. The range is wide because "agency" covers everything from one freelancer running your ads to a team rebuilding your entire acquisition system.
At The Growth Board the only price we publish is the Customer Leak Check at ₹499, because that is a fixed piece of work. Ads management and lead systems are scoped per business, because we do not publish a number we would have to change the moment we saw your account.
What we will not do is quote before we understand the business. A number given before the diagnosis is a guess with a decimal point on it.
Who pays for the ad spend?
You do, directly to Meta and Google, from an account in your name. We never bill you for media and we take no commission on it.
It matters more than it sounds. An agency paid a percentage of your budget has exactly one reliable way to grow its own revenue, and it is not making your ads better.
It also means the spend, the invoices and the data stay yours. If we stop working together, none of it has to be untangled from us first.
Do you lock me into a long contract?
No lock-in and no long minimum. What we do ask for is enough time to judge the work fairly, usually around 90 days on paid ads.
That is not a commercial ask, it is a mechanical one: Meta and Google need conversion data before their algorithms are any good, and a campaign killed in week three has told you nothing except that it was killed in week three.
You can stop before that. Ongoing work ends on thirty days' written notice from either side, the current month is billed and the next one is not, and you will just be stopping before there is anything to read.
Who owns the ad account and the data?
You do, in your name, from day one: ad accounts, conversion history, audiences, pixel and creative.
If we stop working together you keep all of it. There is no handover fee and nothing to negotiate.
We have seen too many founders locked out of their own advertising history to set it up any other way.
How long before I see results?
The first enquiries usually arrive somewhere between week two and week six, depending on whether we are switching demand on or fixing a leak. Whether they are worth what they cost takes longer to know, roughly 60 to 90 days.
That is how long it takes to accumulate enough conversions for the platforms to optimise properly, and for you to see whether those enquiries actually became customers rather than just phone numbers.
Anyone promising a specific result in a specific week is either guessing or quietly redefining what counts as a lead. What we will commit to is telling you early if it is not working, rather than running it out in silence.
Do you charge a percentage of ad spend?
No. Flat fee, scoped to the work.
Our fee does not rise when your budget does, so we have no financial reason to tell you to spend more than the business can justify, and no reason to avoid telling you when a channel should be switched off.
What do you actually need from me?
Less than you would expect, and more than nothing. Access to whatever already exists: ad accounts, website, Google Business Profile, analytics. Whoever answers enquiries being willing to answer them faster. And one person who can approve creative without convening a committee.
Founders who disappear for three weeks after signing get worse results than founders who spend twenty minutes a week on it. No agency structure fixes that, so we would rather say it upfront.
Do I have to be in Gurugram to work with you?
No. We are based in Gurugram and work with businesses across India. Everything runs on Zoom and WhatsApp.
Local clients sometimes prefer to meet in person and we are happy to. Nothing about the work requires it.
Do you offer a free consultation or a free audit?
No, and that is deliberate. A free audit has to be cheap to produce, so it stays generic: someone glances at your website for ten minutes and arrives with a slide deck and a proposal.
The ₹499 Customer Leak Check is the entry point instead. It buys several hours of real preparation before we meet, and you get the findings in writing whether or not you ever work with us. If it was not worth it, you say so on the call and the refund is approved there and then.
Asking a question costs nothing. WhatsApp is answered by a person, usually within a few working hours, and we will tell you honestly if the Leak Check is not right for a business like yours.
Next step
Not sure which one you need?
Send a paragraph about your business on WhatsApp. We'll tell you which of the four fits, or that none of them do.
