About
We fix the part of marketing nobody audits.
The Growth Board is an AI-first digital marketing agency in Gurugram working with Indian service businesses. We run Meta and Google advertising, build the lead systems that catch what those ads produce, and diagnose where enquiries are being lost before recommending anyone spend a rupee more.
Principles
Four things we don’t negotiate on.
The step-by-step version, covering what happens first, during the build, and once it is running, is on how we work.
- 01
Diagnosis before spend
We find out where the business is actually losing people before recommending a budget. More traffic into a leaking funnel is not a strategy, it is a faster outflow.
- 02
You own everything
Ad accounts, conversion history, audiences and creative are all in your name, and all yours if we stop working together. There is no handover fee and nothing to negotiate.
- 03
Flat fees, not a cut of spend
Our fee does not rise when your budget does, so we have no incentive to tell you to spend more than the business can justify.
- 04
No guaranteed results
Outcomes depend on your market, budget, pricing and follow-up speed. We will tell you what is realistic and what we are accountable for. Anyone guaranteeing revenue in this market is redefining what counts as a lead.
Who runs it
Founded by Raj Arora.
Raj Arora has spent 15+ years in digital marketing across 8+ industries, from cabs and clinics to coaches, nutritionists, e-commerce, education, real estate and local services.
Most of the people we work with are doing the selling, the delivery and the marketing themselves, usually in that order, usually with the marketing last. If that is you, you are the reason this exists.
Raj has spent his career on the other side of it: watching capable businesses spend more each year and grow less, because nobody had ever shown them where the money was actually going.
That is why the first real step here costs ₹499 and not a proposal. You should be able to find out what is wrong with your business without committing to anyone, including us.
Who we work with
Indian service businesses, mostly founder-run.
Clinics and doctors
Full some weeks, empty others, with no way to tell which marketing caused either.
Coaches and consultants
An audience that knows you, and almost none of whom have paid you.
Local service businesses
Enquiries arrive, sit unanswered for six hours, and go somewhere else.
Fitness and wellness
Footfall that only moves when you discount, and discounts that are eating the business.
E-commerce and education
Traffic that costs more every quarter and converts a little worse each time.
Where we are a bad fit: pre-revenue businesses with nothing yet to diagnose, and anyone shopping for a guarantee. We would rather say so than take the money.
Where we are
Gurugram, working across India.
The Growth Board
KLJ Square, Sector 83
Gurugram, Haryana 122004
Work is remote across India. Meetings happen on Zoom and WhatsApp unless you are local and would rather not.
Questions
About the way we work.
Do you run the ads for me, or teach me to run them?
Either. "Done for you" means we build and run everything end to end. "Done with you" means we set it up alongside you, and your team keeps control of the day-to-day.
Which one is right depends on whether you have someone in-house with actual time, not on your budget. A founder doing this at 11pm between clients is usually better served by done-for-you, even though it costs more.
You keep ownership of the ad accounts either way. If we stop working together you keep the accounts, the data and the history. We have seen too many founders locked out of their own advertising to do it any other way.
Do you work with small businesses and solo founders?
Yes, that is most of who we work with. Clinics, coaches, consultants and local service businesses, largely single-location or single-founder operations across India.
If you are not ready for paid work yet, The Growth Board community is the way in. It is free, active daily, and has the launch blueprint, the GEO playbook and the Meta ads playbooks in it.
Where we are a bad fit: pre-revenue businesses with nothing yet to diagnose, and anyone looking for guaranteed results. We will say so rather than take the money.
I already have an agency. Can you look at what they are doing?
Yes, and the Customer Leak Check is the cleanest way to do it. It is an outside read on your whole funnel that does not require anyone to be replaced.
The test we would apply to any agency: ask what number they are responsible for and what it is doing. If the answer is reach, impressions, followers or engagement, that is your answer. A good agency can tell you without preparing how many enquiries it produced last month and what each one cost.
Often the honest outcome is that the agency is fine and the problem is downstream of them, in follow-up. We will tell you that if it is what we find.
Which industries do you work with?
Clinics, coaches, consultants, fitness and wellness, local service businesses, e-commerce and education. That is around 8 industries over 15 years, all of them Indian service businesses.
We are not sector-specific, and we are suspicious of agencies claiming deep specialism in nine verticals at once. What transfers between industries is the diagnosis: where enquiries come from, where they get lost, and what that costs you.
What does not transfer is the creative and the language, which is why we do not recycle campaigns between clients.
Next step
Want to test whether we’re any good?
Send us your business on WhatsApp and ask us one straight question about it. You'll get a straight answer back, free, including whether we think you need us at all. The full teardown of where you are losing people is the ₹499 Leak Check, because that is the part nobody can do properly without preparing first.
Or join the free WhatsApp community for Indian founders, where new playbooks get posted every week.